RFM Analysis & dbt Analytics

Two sides of analytics engineering: segmenting customers so someone can act, and building the warehouse models that make analysis repeatable instead of one-off.

• Ran an RFM (recency, frequency, monetary) segmentation on car-sales data in SQL and visualized the segments in Tableau.
• Built a dbt Core project on Snowflake with staging and mart models (the Jaffle Shop reference), structured for clean, testable transformations.

• Actionable customer segments leadership can target directly.
• A warehouse-native modeling setup that scales past a single analysis.